Initially, the business was originally established as “Ruda”, but when this title changed to “Puma”, the future of the company’s visual identity was set. The use of a puma in the Puma logo was an obvious choice for the brand. Puma 1980 Logo Puma logo meaning: The new Puma logo While various aspects of the Puma symbol have changed over the years, the leaping cat in the logo has long remained a strong part of the brand identity. Despite this, the image remained with the brand for several years, and helped to inform many of the later designs. The original Puma logo was a slightly clunkier version of the image we know today, and many regarded an “unremarkable” design on behalf of the brand. Puma logo history: Puma logos over the years The Puma logo designer over the years has introduced countless variations of the brand’s image, some focusing more heavily on the animal element than others. Though the Puma brand actually had a handful of names to begin with, the symbol of the puma animal was almost always a consistent component of the brand’s identity. Rudolf earned a massive following for his innovative products, as well as his use of a memorable logo with the iconic puma. The brand first appeared in 1948, when founder Rudolf Dassler created a new shoe factory. Puma is currently one of the largest sporting goods manufacturers in the world, competing with companies like Adidas and Nike. Here’s everything you need to know about the Puma symbol… Puma history: The official Puma emblem If you’ve ever wondered where the Puma logo began or how the old Puma logo transformed to become the eye-catching emblem we know today, you’re in the right place. Now, Puma’s image appears not just on the branding and marketing campaigns for the company, but on countless pieces of apparel too, from sports shoes to shirts. Puma’s logo, like many of the popular brand marks in the world today, has evolved to suit the changing expectations of a rapidly-growing audience. However, the image you know now hasn’t always been the one associated with the Puma brand. How much do you know about Puma logo history? The Puma symbol today is one of the better-known emblems of the sportswear market.
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